Welcome to Éclorai — A New Beginning,
Hi! I’m Mariana Pietersz, and I’m so excited to finally share something deeply personal with you: the launch of my very own clothing & lifestyle brand, Éclorai. Since I was a little girl, I dreamed of starting a fashion brand that makes people feel beautiful, empowered, and radiant. Somewhere along the way, life got busy, and I let that dream slip to the background. Earlier this year, however, I decided it was time to start. Even if it’s small. Even if I learn as I go.
And here we are—my dream is no longer just a vision. It’s becoming reality, and I’m proud to welcome you to Éclorai.
So, What Is Éclorai?
The name Éclorai comes from the French word “éclore,” meaning “to bloom.” It signifies transformation, growth, and becoming the best version of yourself—much like flowers in spring or the warm glow we experience during summer. Each piece we create is designed to evolve with you, feel comfortable on your skin, and celebrate your personal journey.
Inspired by Spring and Summer Energy
There’s something magical about spring and summer. Spring brings freshness, soft florals, and a sense of renewal. Summer offers warmth, vibrancy, and the freedom to simply be. That’s exactly what Éclorai represents: a blend of soft but powerful energy. Whether you’re heading to brunch, relaxing at the beach, or enjoying a sunny day in the city, our designs are made to move with you and highlight your natural radiance.
Feel it for yourself by checking out our three drop , second drop , third drop and the eclorai merchandise collection —featuring light, airy pieces designed to celebrate you.
Our First Collection Is Here!
We’re launching just in time for summer, and I can’t wait to share our debut pieces with you. Expect flowy silhouettes, soft pastels, grounded earth tones, and timeless curated capsules with thoughtful details. Be the first to explore our collection here, and follow us on Instagram @ecloraiofficial for behind-the-scenes content and sneak peeks.
Thank You for Being Here
This is more than just fashion—it’s a piece of my story, and now it can be part of yours too. If you’ve ever had a dream you put aside, let this be your sign: start where you are. You never know what can bloom.
Let your style bloom with Éclorai.
Browse the collection →
With gratitude,
Mariana Pietersz
Founder of Éclorai